There comes a time in every business owner’s life when the answer to the question, what next, is not immediately obvious. For most of your business life you have made the decision, plunged in and taken the route you knew was right. But sooner or later age, or just...
Do you remember watching the Indiana Jones films when they first came out? A bit of escapist nonsense to pass the time and loved by many to this day. In “The Last Crusade”, Indi is faced with a number of tests as he progresses in his quest for the Holy Grail and he...
In its most simple form, the basic principle of marketing is this – tell as many people about your product/service as possible. It’s not rocket science, but you can have the greatest product in the world and never sell a single unit if nobody knows about it. So it...
The swan is often seen as the archetypal image of a graceful person or business – beautiful and serene, as far as anyone can see, but paddling furiously under the surface. But while this may be a good description of how your business manages the daily ups and downs of...
“You can’t see the woods for the trees,” is a saying as old as… well as old as sayings probably, but the first written record of it dates back to 1533 in a book by Thomas More – ‘The Confutation of Tyndale’s Answer’. We have a small group of trees at the back of our...
