Type of business:
Emergency Communications System Provider

Derbyshire, UK

Sale Value:

Sdiptech acquires Alerter Group


Alerter Group are a multi-million pound, profitable, stable and expanding company with thousands of customers across the UK and Ireland.

Over the last 25 years, the Group has developed and grown to be the market leader in providing emergency communication systems for disabled people.

Knowledge and technical expertise allow Alerter Group to constantly be at the forefront of technology to meet the needs of their customers.

Historically specialising in providing fire alarm systems for Deaf and hard of hearing people, more recently the product portfolio has expanded to provide radio-based emergency disabled refuge systems, as well as other adaptable radio-based communication systems for potentially dangerous workplace situations.

The company prides itself on developing products that help save lives, giving the same opportunities to disabled people in the event of an emergency.

The fire safety, protection and communication industry is a fast growth market, driven by increasing legislative standards in new build and refurbishment markets and new technology. Recognising the potential to expand, Alerter Group CEO Steve Haseldine sought the help of Entrepreneurs Hub to find a buyer who could incorporate their offering into a wider organisation, so that the business could evolve in new directions, reassured by the knowledge that Entrepreneurs Hub had experience in this sector.


  • Identify an organisation with the scope to take Alerter Group products and services to a wider international market by acquiring them
  • Find a buyer with shared values of technical excellence and professionalism
  • Understand how to capitalise on the needs of a growth market in new build and refurbishment
  • Help with navigating every stage of the pre-sale and sale process, including valuation, marketing, due diligence, negotiation, and agreement of the final deal
  • Deliver an exit strategy for the major shareholders and their children
  • Maximise the sale value for the shareholders


Entrepreneurs Hub Directors helped Alerter Group achieve a successful deal using the following process:

  • Devised a tailored plan for exit following a ‘discovery day’ to learn about all facets of the business
  • Researched and shortlisted potential acquirers in the fire protection space
  • Created an information memorandum, teaser letter and presentation to enhance acquirer interest in the business
  • Approached approved targets anonymously to gain interest
  • Secured a non- disclosure agreement (NDA) to enable the release of the information memorandum to approved targets
  • Arranged and chaired meetings between a top Deal Director from Entrepreneurs Hub and interested buyers
  • Closely evaluated multiple offers to establish the preferable choice of buyer, which led to further negotiations to maximise those offers
  • Agreed heads of terms
  • Managed sophisticated buyer financial and legal requirements common with an international buyer
  • Finalised a successful sale to Sdiptech, an international company specialising in the infrastructure sector offering high quality technologies, solutions and services


  • Successful sale – Alerter Group sold to Sdiptech AB an international company specialising in the infrastructure sector offering high quality technologies, solutions and services with a strong presence in Western Europe, including the UK
  • A whole new world of opportunities for Alerter Group awaits as they become part of an international player in the growing market of fire safety, protection and communication
  • Able to realise their potential in this market as legislative standards in new build and refurbishment markets develop and new technology emerges
  • Enhanced profile and portfolio for Sdiptech AB – recent investment in UK companies such as Alerter Group, has enabled them to continue with their quest to create sustainable, efficient and safe societies.
  • Aligned values of technical excellence and professionalism will create a positive opportunity for further growth



Steve Haseldine CEO Alerter Group

“We were really pleased with the way in which Andrew and his team at Entrepreneurs Hub, steered us through the sales process and found an acquirer who had a similar caring outlook with regards equality for people with disabilities. We look forward to the increased penetration of Alerter Group products in both the UK and European markets.”


Jakob Holm, CEO of Sdiptech

“We are delighted to welcome Alerter Group to Sdiptech. By using their unique radio-based systems, that send out emergency messages and communications, their products give disabled people the same opportunities to get out of a building as everyone else – and by doing so, they can save lives. We look forward to continuing to develop the company together with the Haseldine family and the entire team at Alerter Group. High quality and reliable fire alarm systems are essential for societies today.”

The Team

Andrew Shepperd, Director and Co-founder

Andrew is a successful entrepreneur, mentor, lecturer and specialist in both buy and sell-side transactions, including IPfocused sales. He oversees the Entrepreneurs Hub deal-making team and has first-hand knowledge of selling and acquiring businesses, including post-acquisition integration. Andrew has over three decades’ commercial leadership experience.

  • Former MD of Avaya and Azlan and main board member of TechData UK
  • Lecturer on M&A and Investment and Advisory Board Member of the Imperial College London Global MBA and Entrepreneurship MSc programme
  • Mentor to MassChallenge, Microsoft Ventures Accelerator and the Swiss Embassy in London
  • Has coached over 100 organisational leaders on communication strategy, turnaround, profit & revenue growth, and business operations, including not-for-profit organisations such as Buckinghamshire County Council and UK National Police College
  • Leader of 5 organisational turnarounds for Nasdaq and NYSE quoted companies

Tim Allaston, Director 

From IT to professional services, big data & data analytics to utilities, and social networking, beauty, leisure, construction and engineering; Tim has a vast range of expertise that he’s fine-tuned during his 30-year career to date. He brings the extensive knowledge he’s accrued to the Entrepreneur’s Hub team, helping businesses of all types discover how they can prepare for – and achieve – their most successful sale.

  • Instrumental in the strategic growth of many start-ups, MBOs and high-profile companies
  • Skilled in consulting from both a commercial and operational perspective
  • Previously part of the founding team that built a large IT Services business, later acquired by a significant IT distributor and services company
  • Highly-adept negotiator with techniques to achieve the best price and terms for clients
  • An agile networker and Entrepreneurs Hub seminar contributor
Entrepreneurs Hub

Let’s talk about how we can help you get ‘exitready’ and sell your business for maximum value. Make a confidential, no obligation call to one of our directors on : 0845 067 8678 or email [email protected]