Trade Sale
Selling your business to another company is known as a trade sale. This is the most common option as it offers the potential of higher valuations from strategically motivated buyers.
Entrepreneurs Hub provide expert support for business owners throughout the process of a trade sale. From exhaustive research to identify a list of companies most likely to acquire, to seasoned negotiation of the final deal, we are constantly driving the process forward, advocating for you and your business at every step. Working in partnership with you from day one, our experienced team guide you in preparing for sale and positioning your business to achieve your aspirations, whether that is achieving maximum value, securing the future of your team or helping you take the business to the next level.
Our approach is as unique as you are and our team tailors each aspect of our tried and tested process to ensure it aligns with your goals. A dedicated team of up to 7 experts work with you to deliver everything you need to succeed:
Initial advice and consultation
Financial analysis, modelling and forecasting with an experienced, CFO level expert
Weeks of dedicated research to identify potential buyers
Expertly crafted documentation to present the opportunity
Tenacious approach work to ensure every potential buyer is contacted
Project Management support which includes supporting the collation of required information into a secure data room in readiness for due diligence
Supporting you, the business owner, through each step with experienced advice and seasoned negotiation skills to achieve your goals
Key Benefits
FAQs – Trade Sale
What does a trade sale mean when selling a business?
A trade sale means selling your business to another company, usually one operating in the same industry or a complementary sector. Strategic buyers often seek acquisitions to expand market share, gain new capabilities or create operational efficiencies.
Because these buyers can integrate your company into their existing operations, they may be willing to pay a premium for the strategic value your business provides. Trade sales can also allow flexible deal structures, including earn-outs or ongoing involvement after the transaction.
What is the best way to sell a business in the UK?
The best way to sell a business in the UK is through a structured process that prepares the company properly, identifies the right buyers and creates competitive interest. Preparation, valuation and buyer targeting are critical to achieving the best outcome.
Successful sales typically involve preparing financial information, identifying strategic buyers, approaching them confidentially and managing negotiations. Working with an experienced adviser helps maintain momentum, protect confidentiality and maximise the value achieved.
At Entrepreneurs Hub, we talk about five key areas that make the difference between success and failure when selling your business. Read more…
How much can I sell my business for?
Most businesses are sold based on a multiple of profit, usually EBITDA or adjusted net profit. The exact valuation depends on factors such as growth potential, recurring revenue, customer diversification and management strength.
Strategic trade buyers may pay higher multiples when your business provides clear synergies, new capabilities or market expansion opportunities. Understanding these value drivers helps position the business effectively during the sale process.
The basic equation is actually quite simple. Read more…
How long does it take to sell a business in the UK?
Selling a business in the UK typically takes between six and twelve months from preparation to completion. The timeline depends on how ready the business is for sale, the complexity of the transaction and the level of buyer interest.
The process usually includes preparing sale materials, approaching buyers, negotiating offers and completing due diligence. Once exclusivity is agreed with a buyer, due diligence and final negotiations typically take several months before completion.
When is the best time to sell a business?
The best time to sell a business is when it is performing strongly and you are not under pressure to sell. Buyers typically pay higher valuations for businesses with consistent profits, clear growth prospects and well-prepared financial information.
Market conditions can influence buyer activity, but strong businesses can attract interest in most environments. Planning ahead — often 12–18 months before a sale — allows time to strengthen financial reporting, demonstrate growth and position the business effectively for buyers.