Case Studies

Entrepreneurs Hub advises on the sale of Elite Fire Protection to Scutum Group

by Malcolm Murray
Posted 2019

Type of business:
Fire safety products and services provider
London and Surrey, UK
Business size:
Approximately £10M turnover, circa 50 employees
Sale value:


Established in 1999, Elite Fire Protection specialises in all aspects of fire safety; offering a complete range of products and services, from fire alarms and fire extinguishers to training and risk assessments.

At the forefront of the fire safety industry, they provide high quality services for a wide variety of commercial clients across a number of fields, including commercial offices, retail environments, schools, cafes and restaurants, construction companies, media organisations and many more.

The fire safety and protection industry is a fast growth market, driven by increasing legislative standards in new build and refurbishment markets and new technology. Recognising the potential to expand, Elite Fire Protection’s Managing Director, Darrel Jones sought the help of Entrepreneurs Hub to find a buyer who could incorporate their offering into a wider organisation, so that the business could evolve in new directions. He was reassured by the knowledge that Entrepreneurs Hub has experience in this sector.


  • Identify an organisation with the scope to take Elite Fire Protection’s products and services to a wider international market by acquiring them
  • Find a buyer with shared values of technical excellence and professionalism
  • Understand how to capitalise on the needs of a growth market in new build and refurbishment
  • Help with navigating every stage of the pre-sale and sale process, including valuation, marketing, due diligence, negotiation, and agreement of the final deal


Entrepreneurs Hub Directors helped Elite Fire Protection achieve a successful deal using the following process:

  • Devised a tailored plan for exit following a ‘discovery day’ to learn about all facets of the business
  • Researched and shortlisted potential acquirers in the fire protection space
  • Created an information memorandum, teaser letter and presentation to enhance acquirer interest in the business
  • Approached approved targets anonymously to gain interest
  • Secured a non- disclosure agreement (NDA) to enable the release of the information memorandum to approved targets
  • Arranged and chaired meetings between a top Deal Director from Entrepreneurs Hub and interested buyers
  • Closely evaluated multiple offers to establish the preferable choice of buyer, which led to further negotiations to maximise those offers
  • Agreed heads of terms
  • Finalised a successful sale to Scutum Group, an international electronic security company

The Team

The friendly team of corporate finance consultants at Entrepreneurs Hub supported Elite Fire Protection throughout the entire exit process. Their expert advisors included:

Malcolm Murray, Director and Cofounder

Malcolm is an established corporate finance consultant, entrepreneur and accomplished motivational speaker who has who has had direct involvement in supporting the sale of 45 businesses. He leads regular seminars such as ‘Preparing and Selling a Business the Right Way: Vital Steps in Building Value’. He has consulted with over 1,000 business owners considering selling companies of all sizes.

  • 30 years’ experience in business growth roles in the Mergers & Acquisitions (M&A), Business Consultancy, Manufacturing,
  • Engineering, Information Services, Automotive, Retail and Construction sectors
  • Former Senior Manager and Group Board Director of a leading international M&A business
  • A founding member of a successful company with James Caan (ex-Dragons’ Den), CEO of Hamilton Bradshaw Private Equity (HBPE)
  • Co-founder of FI, an Information Service for the Engineering and Manufacturing sectors, which he grew from 4 to 165 people, operating in the UK, the USA and Germany (partsold for $10.8m)
  • Active community volunteer and trainer for Basingstoke Street Pastors

Andrew Shepperd, Director and Co-founder

Andrew is a successful entrepreneur, mentor, lecturer and specialist in both buy and sell-side transactions, including IP-focused sales. He oversees the EH dealmaking team and has first-hand knowledge of selling and acquiring businesses, including post-acquisition integration. Andrew has over three decades’ commercial leadership experience.

  • Former MD of Avaya and Azlan and main board member of TechData UK
  • Lecturer on M&A and Investment and Advisory Board Member of the Imperial College London Global MBA and Entrepreneurship MSc programme
  • Mentor to MassChallenge, Microsoft Ventures Accelerator and the Swiss Embassy in London
  • Has coached over 100 organisational leaders on communication strategy, turnaround, profit & revenue growth, and business operations, including not-for-profit organisations such as Buckinghamshire County Council and UK National Police College
  • Leader of 5 organisational turnarounds for Nasdaq and NYSE quoted companies


  • Successful sale – Elite Fire Protection sold to Scutum Group, a privately-owned electronic security company with a strong presence in Western Europe, including the UK
  • A whole new world of opportunities for Elite Fire Protection awaits as they become part of an international player in the growing market of fire safety and protection
  • Able to realise their potential in this market as legislative standards in new build and refurbishment markets develop and new technology emerges
  • Enhanced profile and portfolio for Scutum Group – recent investment in UK companies such as Elite Fire Protection has now placed them as one of the top four largest electronic security companies in the UK (based on the number of monitored sites)
  • Aligned values of technical excellence and professionalism will create a positive and productive culture, allowing everyone to thrive

Darrel Jones, Managing Director, Elite Fire Protection:

“Being part of Scutum Group is a great opportunity for the Elite Fire Protection team to further accelerate our growth with the support of a leading international brand. I would like to thank Entrepreneurs Hub and have no doubt that partnering with them added significant value to the business and helped us achieve our goal – finding the perfect acquirer for our business.”

“I’m so pleased we chose Entrepreneurs Hub to navigate and support us through the preparation and exit journey and I would have no hesitation in recommending them to any business owner who is looking to exit their business in the future.”

Frank Namy, CEO, Scutum Group:

“Over the recent years, the Scutum Group has completed major acquisitions which has benefited its growth and enabled it to distinguish itself in the European market. We are proud to have Elite Fire Protection joining us on our progression towards the Group’s strategic plan.”

Quote Icon
Being part of Scutum Group is a great opportunity for the Elite Fire Protection team to further accelerate our growth with the support of a leading international brand. I would like to thank Entrepreneurs Hub and have no doubt that partnering with them added significant value to the business and helped us achieve our goal - finding the perfect acquirer for our business.
Darrel Jones
Managing Director, Elite Fire Protection


We were really pleased with the way in which Andrew and his team at Entrepreneurs Hub, steered us through the sales process and found an acquirer who had a similar caring outlook with regards equality for people with disabilities. We look forward to the increased penetration of Alerter Group products in both the UK and European markets.
Steve Haseldine
CEO Alerter Group
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Entrepreneurs Hub team were fantastic. They put in a tremendous amount of effort throughout the process but especially towards the end once we had interest from a few parties, several of whom were overseas, Andrew was putting in long phone calls late into the night as he negotiated on our behalf to get the best possible terms. Once we accepted an offer, things intensified even more as we went through due diligence and were still negotiating details of the financials. Entrepreneurs Hub were there guiding us throughout the process and I really felt we were working together as a team. We could never had sold the business without their help. Even the company that bought us and had experience of several previous acquisitions complemented us on how professional and organised and easy to deal with our advisers were that made the whole process very smooth
Rolf Howarth
Founder & CTO Square Box Systems Ltd
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We engaged Entrepreneurs Hub back in 2014 to assist us with properly preparing and positioning the business for sale, using their ‘preparation for exit’ process. Following that, we commissioned them to market our business for sale. We have no doubt that partnering with them added significant value to the business and helped us achieve our goal. We met with a number of advisers, but we felt confident that the Entrepreneurs Hub team, and their approach to preparing and selling a business, was what we needed.
John Simmons
Managing Director, Acheta
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