Success Stories

Entrepreneurs Hub advises on the sale of Optimal Industrial Automation and Technologies to Bruker Corporation

by Malcolm Murray
Posted 2023

Entrepreneurs Hub, a corporate finance specialist serving privately owned small and mid-market companies, is pleased to announce it has advised on the sale of Optimal Industrial Automation and Technologies, a leader in pharma and biopharma process analytical technology (PAT), pharma manufacturing automation and Quality Assurance (QA) software and systems integration, based in the United Kingdom. Top 100 UK law firm Thrings also advised the shareholders on the transaction.

Dr. Falko Busse, President of the Bruker BioSpin Group, commented:

“The acquisition of Optimal is a very exciting step for Bruker as it supports more comprehensive solutions for the biopharmaceutical industry, now adding the capabilities to integrate cutting-edge systems into biopharma manufacturing processes and workflows. We welcome the Optimal team with their strong PAT and automation expertise and, together, are eager to support biotech and pharmaceutical companies in increasing their manufacturing efficiency and flexibility – a global need highlighted by the response to the pandemic crisis.”

Martin Gadsby, CEO and Co-founder of Optimal Industrial Automation and Technologies, added:

“We are delighted to be part of the Bruker family.  Optimal and Bruker together are a perfect fit – we share the common ethos of delivering innovation with integrity, together with being recognised in the industry of providing high quality solutions that deliver tangible benefits to our customers.  The whole Optimal team is excited with this new chapter in our history and look forward to delivering benefits to even more customers and patients around the world.”

Martin also added: “The whole sale process would have been totally impossible without the superb assistance and guidance from the Entrepreneurs Hub and Thrings teams.  I can honestly say that both teams have been utterly fantastic, and their professional yet easy to work with style couldn’t have been better.  Both Dave and I thank them from the bottom of our hearts.”

Mike O’Connor, Entrepreneurs Hub Lead Advisor to the shareholders commented:

“It was evident from the first meeting we had with Optimal that Martin and Dave had built not just one but two great businesses in Optimal Industrial Automation and Technologies. The task was to identify the right home for both companies, so in choosing to align with Bruker, I am very confident they have found the perfect home. It has been an absolute pleasure to work with Martin and Dave over the last year and I look forward to charting their continued future success.”

Tim Allaston, Entrepreneurs Hub Director added:

“I have really enjoyed working with Martin, Dave and the team over the last 12 months and I am delighted that Optimal have found a great home in Bruker. I wish everyone all the very best of success as they enter a new and exciting period.”

Kate Westbrook, client partner and head of commercial at Thrings commented:

“The acquisition by Bruker will bring Optimal further success and we wish the whole team the very best for the future. It was a pleasure to work with Entrepreneurs Hub for the first time. The teams combined well and remained focused on the best outcome for our mutual clients throughout.”

About Optimal Industrial Technologies and Automation

Optimal is a well-established system integrator with over 37 years of experience who specialise in automating a client’s R&D or manufacturing system to ensure that their processes remain at the highest level of efficiency.  The demands being placed on manufacturers in relation to production costs, product quality and business sustainability are ever increasing, and Optimal’s primary aim is to help their customers be the most competitive supplier of products to the highest level of quality in the worldwide marketplace, and to ensure that they maintain their lead in the years ahead.

Optimal have a rare and wide-ranging skill set covering a multitude of automation technologies, manufacturing processes and industry types, with very specific knowledge in highly regulated environments such as life sciences, pharmaceutical, biotechnology, chemical, FMCG, power generation and food & beverage sectors.  In addition, they manufacture the world leading PAT Data Management software package – synTQ® and the widely used integrated Print and Inspect system – synTI®.  The combination of PAT implementation knowledge and synTQ product together with their automation experience positions Optimal with unique skills that can be leveraged to great advantage by their customers.

About Bruker Corporation

Bruker is a manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis. Headquartered in Billerica, Massachusetts the company employs 6,900 people at over 90 locations on all continents.

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. The company’s high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with their customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma applications, in microscopy and nano analysis, and in industrial applications, as well as in cell biology, preclinical imaging, clinical phenomics and proteomics research and clinical microbiology. For more information, please visit:

About Entrepreneurs Hub

Co-founded by Malcolm Murray and Andrew Shepperd, Entrepreneurs Hub is a boutique corporate finance house – with hubs in London, Hampshire, Birmingham and Manchester. The company provides expert advice to business owners and shareholders to help them grow, prepare, and sell their business for maximised value; and, very importantly, to sell first time. They believe that proper preparation, quality research to highlight a choice of potential buyers and experienced negotiation skills will result in a successful outcome for their clients.

Contact: Malcolm Murray 07899 913 220 or Andrew Shepperd 07517 103 407

Email –

Email –



Quote Icon
“The whole sale process would have been totally impossible without the superb assistance and guidance from the Entrepreneurs Hub and Thrings teams.  I can honestly say that both teams have been utterly fantastic, and their professional yet easy to work with style couldn’t have been better. Both Dave and I thank them from the bottom of our hearts.”
Martin Gadsby
CEO & Co Founder


Many thanks to the team at Entrepreneurs Hub for their support throughout the sale process; something we couldn’t have managed without their help. With no previous experience, the journey was much more comprehensive than envisaged and their support was invaluable.
Derek Jones
Managing Director, Bulb Interiors
Read Case Study
“For us it came down to trust. It took 25 years to build a very successful business in our sector, but the biggest decision we ever made was the appointment of Entrepreneurs Hub. If we were to do it all again, it would be with Entrepreneurs Hub.”
Gary Rowe
Managing Director
Read Case Study
You build your business with a winning team, so my personal recommendation is to maintain that eminence by adding Entrepreneurs Hub, they act as an extension of your business and deliver the results you need. It’s likely you will only sell your business once, so choose wisely; I whole-heartedly advocate EH as the professional partner of choice for any business looking for an exit strategy.
Matthew Allen
CEO – Bluegfx
Read Case Study

We’d love to hear from you

Now you’ve learned a bit more about our services, please get in touch to find out how we can help you achieve your goals.