Success Stories

Derbyshire’s Emergency Communications Provider Goes Global

by Malcolm Murray
Posted 2023

Entrepreneurs Hub are pleased to announce that Sdiptech AB (publ) has acquired all shares in Alerter Group Ltd, a technology company providing emergency communications systems for people with sensory and physical disabilities in the UK and Ireland.

 If a fire occurs in a building, your chances of survival will improve dramatically if you are alerted quickly and are able to get out fast. Alerter Group ( specialise in developing products that give people with sensory and physical disabilities, alerts and a means of communication in the event of an evacuation emergency.

The Deaf Alerter system provides personal and portable alarms for people who are Deaf or hard of hearing, instantly alerting them of the need to evacuate the building. The Refuge Alerter is a radio-based system providing a vital line of communication with emergency services for people with disabilities who are sheltering in a designated refuge area during a building evacuation. The company has also developed other adaptable radio-based communication systems for high-risk workplaces.

Entrepreneurs Hub Director, Andrew Shepperd, who led the transaction says: “This is another great pleasure, to support a talented family of entrepreneurial engineers who are bringing equal opportunities to life for disabled people in all aspects of life including work and academia. Areas where the expansion of safer study and working environments by enhanced emergency notification allows ever increasing opportunities to maximise participation and contribution. This acquisition provides Alerter with a platform that can expand their offerings and serve new markets internationally, as well as in the UK.”

Jakob Holm, CEO of Sdiptech, comments: “We are delighted to welcome Alerter Group to Sdiptech. By using their unique radio-based systems, that send out emergency messages and communications, their products give disabled people the same opportunities to get out of a building as everyone else – and by doing so, they can save lives. We look forward to continuing to develop the company together with the Haseldine family and the entire team at Alerter Group. High quality and reliable fire alarm systems are essential for societies today.”

Anders Mattson, Business Area Manager at Sdiptech, adds: “Alerter Group’s strong niche and market leading position within the industry makes it a perfect fit for us.”

Steve Haseldine, the Chairman of Alerter Group, comments: “We were really pleased with the way in which Andrew and his team at Entrepreneurs Hub, steered us through the sales process and found an acquirer who had a similar caring outlook with regards equality for people with disabilities. We look forward to the increased penetration of Alerter Group products in both the UK and European markets.”

Malcolm Murray, Entrepreneurs Hub Director, says: “I am delighted for Steve, Karen, Chris and Claire that we identified an acquirer that is such a great fit for the Alerter Group, allowing their team to grow and continue to lead the market with this critical life-saving technology.”

About the Entrepreneurs Hub

Co-founded by Malcolm Murray and Andrew Shepperd, Entrepreneurs Hub is a boutique corporate finance house with hubs in London, Hampshire, Birmingham and Manchester. Entrepreneurs Hub provides expert advice to business owners and shareholders in order to grow, prepare and sell their business to maximise the value and, most importantly, sell first time. They believe in proper preparation, quality research to highlight a choice of potential buyers and experienced negotiation skills will result in a successful outcome for their clients.



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Managing Director
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